Outcall Dispatch Software

An outcall operation has one number that governs everything else: how long from the phone ringing to someone arriving.

Every other problem is downstream of it. A long turnaround means fewer bookings per person per night, more cancellations while the guest waits, and drivers idling between runs while the board shows work waiting.

Most operations manage this with a whiteboard, a group chat and one dispatcher who knows everything. That works until it is busy, which is exactly when it stops working.

tasteck is a booking and analytics system for night venues and outcall operations, built by people who ran them for sixteen years and grew from ¥200 million to ¥1.2 billion a year. Every other product in this category was built by a software company.

The three clocks

Turnaround is not one number. It is three, and they have different fixes.

Phone to confirmed   … dispatcher availability and how fast the board can be read
Confirmed to depart  … driver positioning and who is free
Depart to arrive     … distance, traffic, and how the run was assigned

The middle one is where most of the loss is, and it is the cheapest to fix. It is not a driving problem. It is a matter of knowing which driver is where and which booking is next without anyone making a phone call to find out.

Measure the three separately or you will fix the wrong one.

The board is the product

Bookings, drag and drop, with status on every card. Requested, confirmed, dispatched, arrived, returning, done.

Drag and drop matters more than it sounds. A dispatcher rearranging a busy night is doing spatial reasoning, and a form-based interface breaks it. The board has to be manipulable at the speed the person is thinking.

Status has to be entered by the person who knows it. Drivers update arrival and return from a mobile screen, so the board is current without the dispatcher chasing anyone. That single change is usually the largest turnaround improvement available, and it costs nothing.

Who is where

Driver mobile   … assigned run, arrival, return. Nothing else on the screen
Staff mobile    … availability submission, schedule, in and out
Dispatch board  … everyone's state, live

A dispatcher who can see all three does not make phone calls to find out what is happening. Every phone call made to establish state is turnaround that was not spent moving.

Guest records that survive the night

The other half of the business is repeat custom, and it is where the margin is.

A guest record that persists across visits answers who this caller is before you finish the greeting — with CTI, the number arrives before you say hello and their history is on screen while you talk. Who they asked for last time, what they booked, whether the last run was late.

Guests are classified — first-time, early-repeat, steady, surge, top-tier — each split into active or lapsed. A top-tier guest going quiet is visible here before it shows up in the takings, because regulars do not stop at once; they stretch the interval.

Attribution, which is the whole marketing question

Outcall operations usually buy on several listing sites at once and cannot tell which one is worth it.

The requirement is dull and specific: the source has to be recorded on the booking, and the guest record has to survive so revenue can be attributed to that source for the guest's whole life — not just their first booking. A source that delivers cheap first bookings that never return is worse than one that delivers expensive first bookings that do.

Nearly every operation we have seen judges channels on first-booking cost. It is the wrong number and it favours exactly the wrong channel.

What it does not do

It is not a mapping or routing engine and does not compute optimal routes. It does not handle driver payroll or vehicle maintenance. It does not replace your phone system — CTI connects to an existing telephony service, and tasteck supplies the guest record the number resolves to.

It also does not decide your dispatch policy. It records what you decided and shows you what it produced.

The output no one else produces

tasteck outputs the maximum you can spend on each marketing channel next month, as an amount in your currency.

Not a chart. An amount. The lifetime value of the guests each source actually delivered, times your target margin, minus a reinvestment reserve — per channel, per month.

For an outcall operation this is the single highest-leverage figure available, because listing-site spend is usually the largest controllable cost line and it is nearly always allocated on instinct.

You can take that number into a renewal conversation.

Measured against every vendor listed on Japan's principal nightlife-industry directory, nothing else in the category outputs it.

Ask it from ChatGPT

tasteck connects to ChatGPT over MCP. Ask your numbers as a question and the answer comes back in the chat — average turnaround last Friday by hour, which listing site is under its ceiling, which regulars have gone quiet.

The same interface is callable from anywhere rather than being tied to one assistant.

Multi-language is built in — the operating surface itself, with your language set during onboarding.

Pricing

Up to 2 locations    from $34 / month
10 locations         from $100 / month
25 locations         from $200 / month

Billing is per location, not per person and not per driver. Thirty days free on every plan, cancel any time.

→ Pricing and Contact

Questions we get

Our drivers are not going to use an app. The driver screen has one job: the assigned run, and two buttons for arrived and returned. If that is still too much, the dispatcher can set status from the board and you lose the turnaround gain but keep everything else.

We take most bookings by phone. So does most of this industry, which is why CTI is in the product rather than bolted on. The caller is identified before the greeting and the booking is created without retyping the number.

We work across several cities. Locations are separate with their own staff, rates and boards, reported together. Billing is per location.

How long does setup take? Locations, rates, roster, drivers. Most of it is one sitting. What takes longer is deciding what you want to measure, and that is worth doing before rather than after.