What you can afford to pay per channel
Most venues track how many guests a channel sent. That ranks channels by headcount. This ranks them by what those guests actually spent, and turns it into one figure: the most you should pay that channel next month.
Nothing is sent anywhere. No signup, no email, no cookies for this. The numbers stay in your browser.
| Channel | Monthly spend | New guests | …who came back | Their visits (total) | They spent (total) |
|---|---|---|---|---|---|
Fill in one row and the numbers appear here. New guests, their visits and what they spent are the three that matter.
How it is calculated
- Average spend per visit = revenue from that channel’s guests ÷ their visits.
- Gross per visit = average spend per visit × (1 − payout share). Payout share is what leaves the till — cast, driver, commission.
- Churn = (guests − guests who came back) ÷ guests. Lifetime = 1 ÷ churn.
- Affordable monthly budget = gross per visit × lifetime × new guests ÷ months.
This is the same chain tasteck runs inside the product on your real data, on the lifetime-value-by-channel screen. Here you enter five numbers by hand; in the product it is computed from the bookings you already record.